Steve Krug’s claims about how users read and interact with web pages resonate strongly with my experience, both as a reader and a writer for the web. In fact, for the Hack Library School blog I contribute to, we have guidelines about having images and links within every post, in part to encourage user engagement.
Some of the most interesting examples I have seen of the sort of “billboard design” Krug advocates occur in unexpected places, such as in people’s résumés and cvs. Here are two examples:
Matienzo’s résumé is notable because of how they use buttons to help make a very long, detailed document more “skimmable.” The buttons help indicate which things readers can click on, helping users engage both physically and mentally. On the other hand, the buttons also become a little bit overwhelming further into the document. The buttons are an interesting feature that shows part of the “billboard design” principles but clearly is not the ideal illustration of that approach. Of course, as they are a very accomplished director and technologist, their résumé will inevitably be lengthy and difficult to write in true “billboard” fashion.
Kasai’s “Resume Cards” project more closely ties to the “billboard” idea. Her project makes smaller subjections (“cards”) within a webpage, which can easily be printed to a single page. This encourages the writer to distill the important aspects of each element they put into the document. For someone as senior at Matienzo, this would be an excellent tool for making a simplified, “elevator speech” condensed version of their résumé.