Z515 Spring 2015

Personas for Unknown Users

tree cartoonIn the Rogers, Sharp and Preece (2011) article I really liked the cartoon they used to describe the importance of establishing requirements early on with the customer and using data to inform the decision. Otherwise, as the cartoon shows, the customer may not get across to the design team what they really need to fit their users’ needs nor will the team understand how to properly build it without proper analysis, cost estimation, and communicating with all involved throughout the entire process.

In creating my persona for the warm-up this week, I used this cartoon to try and think about all sides of the needs, behaviors and goals of both the business and the user. As I was working through the process it made me wonder if the idea behind creating a persona could be used in designing something totally new to attract a demographic that doesn’t exist yet, but that the customer wants to create. For example, what if a company was designing an online social platform for a device that recorded brain activity in a user and established an online presence. Could a persona be created for something like this? Also, if it’s a totally new product without any usage data, could creating a persona be restrictive?

This entry was written by z515student and published on February 16, 2015 at 3:56 am. It’s filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: