Z515 Spring 2015

Consistency in design

When I saw consistency, the first thing came to my mind is an assignment of a graphic design class I did last year. The professor asked us to put a web design into iPad. At that time, I think I have considered consistency unconsciously. Now after I read the paper, I realize that this is like a very useful principle that we should consider in our design.

If we pay attention to the life around us, we can find a lot of designs are consistent. For example, store design of McDonalds is the same all over the world, other similar examples are like apple store, pizza hut, Wal-Mart, etc. We all can find consistency in the style of their store design. These store all keep the style the same. I think one of the reasons why they do this is because that it can help users to recognize the brands very easily no matter which country or city they visit, they still can find these store and have a feeling like at home because they know them. For Wal-Mart, I think one of the reasons still can be that it’s very convenience for users to find products because the positions are pretty much the same.

This entry was written by jianpingwu and published on February 9, 2015 at 9:33 am. It’s filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: