Z515 Spring 2015

Metaphors

As mentioned in Rogers book, “metaphors are considered to be a central component of a conceptual model”. Imagine you are making a software and you want to make it easy to use so that users easily understand how it works. One way is to tell them how it works, but another way is to make a metaphor so that they can remember it and they predict how it works. So what you want is to match the user’s mental model to the model of the software, which sometimes it does match and sometime it does not. For instance, one of the oldest metaphors is the desktop metaphor which was first introduced by Alan Kay at Xerox PARC in 1970. Or as one of the failures, Microsoft Bob introduced in 1995 by Microsoft could be a good example. As seen in the picture, it looks like a living room which has a calendar, desk and etc.

bobhome1p

Another concept that I would like to talk about is “Skeuomorphism” which is “a derivative object that retains ornamental design cues from structures that were necessary in the original”. For example, in the following picture which is a digital audio program, you do not actually need nubs, but they put nubs on it as a metaphor as a Skeuomorphism to sort of a cue to you that it works the same way as a real nub.

Redstair_GEARcompressor

Or this one is an electric kettle but they make it as a same shape as a kettle for the stove.

800px-Aeg_peter-behrens03

Mehrdad Motamed

Advertisements
This entry was written by mehrdadmoatamed and published on February 2, 2015 at 2:56 pm. It’s filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: