According the Morville & Rosenfeld, information architecture is largely about the organization and management of existing information. When it comes to defining this information, though, the authors suggest that there is “often no single ‘right’ answer.” This would imply that the structure in which the information is presented can affect the user’s opinion on what is the best answer. For example, a result might not be the best answer to a user’s query, but because it is found quickly and received immediate attention, it was a suitable response. Likewise, the perfect answer may be buried after pages of results, but never seen because the structure was improper. Does this mean the role of the information architect is as important as the original content creators? It would seem that it does.